10 Tips for Storytelling in Content Writing to win audience
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10 Tips for great storytelling in content writing to win your audience

Why will people listen to (or read) your content unless it has ‘something’ in it? This intangible something is the ‘story’. People say there is some magic in the words or very useful information that can solve my problem. But all you have to convey is an interesting narrative.  Storytelling in content writing is a vital aspect to grab your audience’s attention.

Why do you remain glued to a particular content be it in the form of text or audio or video? In some cases, you wait eagerly for the next content from your favorite writer, speaker, or mentor to appear on your favorite channel. What is that? It is nothing but the unique way the presenter tells their story.

Remember, human beings are masters at creating and listening to stories. How many times did you create a story of your fictitious fever to escape the punishment of not submitting your homework? And of course, countless stories surface to cover up the sudden absence from work.

Success in content writing somewhat follows this formula – it should have that attention-grabbing story.

How storytelling in content writing is important?

The importance of storytelling in content writing can be summarized as below:

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Storytelling in content writing

Human brains are wired to enjoy stories

Our brain loves stimulation. What we experience in reality is just a stimulation from the brain. The fragrance of rose, the lovely taste of food, a thrilling match, or an adventurous trip, it is our brain that creates stories and makes us feel in reality.

Similarly, the brain picks up the stimulating factor in others’ narration (in the form of stories) and gives you the experience. You feel great when you read a good literary work or watch a good movie. You experience great stories.

Through stories, we satisfy our eagerness to read others’ minds or listen to what they have to tell. Our basic instinct of survival and the deep urge to forge social connections are other factors that drive us towards interesting stories.

You connect with your audience better

Creating an attractive story means you understand your audience’s emotions better and give them due respect. You acknowledge their problems and create easy solutions with your stories. (Remember, human brains are lazy, they always seek easy solutions). They find your narration relatable and at once sets the emotional connection with you.   This is the way you get buyers for your products.

Stories in content writing can be a lead magnet

You post a great story on your blog or social media and instantly likes and comments start pouring in. Not only that, it gets shared by your audience and your post becomes viral. This further draws more traffic. And as you go on narrating the story in different ways to push your traffic down the funnel, you increase the chances of conversions or transactions.

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Storytelling in content marketing is a prime success determiner

A narrative that triggers emotions is a great story. People may feel happy, sad, disappointed, elated, satisfied, and so on. And these are the tools for successful content marketing. How you use your story in maneuvering the audience’s emotions creates the recipe for success in content marketing.

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Key Components of storytelling in content writing

Have you ever been fond of reading fairy tales or crime thrillers? The same pattern works well in content writing also

  • Plot: What is the story all about? Think hard about the plot. Often, plot building happens as you go on writing. But you will have to pay extra attention in editing.
  • Structure: Create a perfect structure dividing it into start, message body or description, and the end.
  • Characters: Who are the prime players in your story? Identify them clearly.
  • Conflict/pains/problems: Have a clear idea about the conflict, pains or problems that you will narrate in your story. Don’t create fictitious things to grab attention.
  • Resolution: How do you plan to resolve the problem that you highlighted? Explain in short how your product will ease the problem or give a new perspective.

With all the basic groundwork done, how will you hit the bull’s eye?

Let me share 10 useful tips for great storytelling in content writing. Go through the details and you might also get a few storytelling content ideas.

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Connecting with the audience

Study your audience thoroughly

For example, if you are writing about the usefulness of a high-end shaving razor, who will you think your audience be? Definitely, the grooming-conscious group. What do they do? What is their background? What do they need? What are their shaving issues? This is the first step to create your story plot. Just like romantic novels and fairy tales are meant for different audiences, your story should also be meant for a specific target audience.

Have Clarity

What is your story aimed at? Why you are planning this exercise? You should have clarity on this. Clarity is the foundation of great storytelling. While creating the story in content writing, check continuously whether you are sticking to your vision or not.

Create suspense

Before you unfold the objective of your content, create suspense by picking any one big concern of your audience. If it is a business, address the concern of getting a client. If it is a product, create suspense by highlighting the pain or problem that the product is going to solve.

Spark the audience’s curiosity

Add some educative info to your content to spark the curiosity of your audience. You must have seen cooking oil ads describing the benefits of fatty acids to trigger the curiosity of the audience and drive them to buy that oil to protect their hearts. The unique term “fatty acid” and its benefits triggered their curiosity.

Make your story enjoyable

This is a vital tip for great storytelling in content writing. Add fun to your content with similes and examples. Catchy words, phrases, idiom tweaks, and metaphors can be used smartly to create enjoyable stories.

Make it convincing

Going by the previous example of the razor blade, how can you convince your audience that it doesn’t leave any bruise marks after shaving? Definitely, by sharing your personal experience or a demo or by offering stepwise guidance cautioning your audience about specific dos and don’ts.

Create relatable experiences

The audience should be able to relate their previous experiences and emotions to your stories. Such stories remind them of the people and places they know or can relate with. Experiences related to childhood nostalgia catch the audience’s emotion fast as they feel those events more relatable. Daily life events of common people can create great relatable experiences!

Keep it organized

Storytelling in content marketing or content writing should be organized in such a flow that the audience sticks to it till the end. Abrupt disruption in the information or haphazard arrangement of thoughts leads to erratic story building. Your audience will not be able to follow it and lose interest midway. Use a Mindmap to create the organized structure of your story.

Walk your audience through a memorable journey

Reading your content should mean a memorable journey for your audience. Create some delightful moments in the content that lights up the limbic brain. Inspiring events, fascinating facts, nostalgia, humor, and wits are the top ingredients of storytelling in content writing. Don’t overdo but strike a perfect balance with your words.

Keep it personal

Human beings respond to personal attention. If somebody calls out “hello” in the crowd, will anybody respond? But if you call a person by his name, he/she will definitely pay attention to you. This means you have something to say only for that concerned person(s).  That is why addressing by name in the email content evokes better responses than a generalized Hi or Hello. Some Ad copies are so beautifully crafted as if it is meant exclusively for you. Such is the power of personalization in storytelling.

Don’ts of Storytelling in content writing

While we take utmost care in creating a great story, spoilers enter unnoticed. Unless you have a keen eye to detect those, your hard work can go futile.

Here are some spoilers you need to take care of

  1. Jargons – This is the most common error that most writers do just to flaunt their command of the language. Remember, simple words sell more.
  2. Dragging the content – Cut the long story short. Practice minimal use of words.
  3. Missing the end effect – What your audience will gain from the story? Many writers miss this vital point.
  4. Too much predictable – Your audience will lose interest if the end becomes predictable. Old wine in the new bottle concept doesn’t always work.
  5. Avoid Cliché Starts – Oft-used cliches at the start of the story reduce its charm.
  6. Be careful of switching POV (Point of View) – If you plan to tell the story from the third person’s point of view, do not switch it to the first person’s point of view.

Storytelling is an art worth mastering. Great storytelling means you connect better with your audience. Find the right platform and share your story.

Like and share this article. Share your experience in storytelling in the comment section. Would love to know about it.

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