Top 10 Secrets About Content Writing You Need to Know

Top 10 Secrets About Content Writing That Will Surprise You

The secrets of content writing are unlimited, an endless mining effort. The more you dig, the more jewels you discover. Just as every single person is different, every writer goes through a unique journey in content writing unraveling new secrets. Upgrading content writing skills, knowing its nuances, and trying new niches, there are so many avenues to look out for and learn. 

The aim of creating this blog is to share some secrets about content writing skills to help you grow in this profession. 

Content Writing is a booming industry where there is no scope for monotony but unlimited scope for innovation.

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Interesting Tit-bits

  • According to SEMRUSH, 55% of content marketing strategies are focused on quality content.
  • Nearly 61% of US consumers like to purchase after reading a blog as reported by the Content Marketing Institute.
  • According to HubSpot, 82% of marketers report active content marketing by their companies.
  • 41% of marketers find quality lead generation is the biggest challenge through content creation.

The open secret – The demand for content writers is soaring. 

Do you know why?

Skilled content writers have the power to strengthen a message and create the right tone for the brand that business owners desperately need to send to their target market.

Top 10 Secrets of Content Writing that will help you to grow

1. Content writing needs a more focused intention

Content writing is not the same as generalized article writing. Writing is always done with an intention, but it emerges in different forms through content writing. Every writing has content, but the presentation varies with intention. We see content all around us. We are all floating on an ocean of content. The content volume and size  ( in terms of numbers and word count) also vary with the intention. 

Are you writing to communicate, educate, inform, or spread awareness about a service or product?  How would you like to do this? What according to you will be more effective in serving your purpose? If you understand this secret of content writing, half the job is done.

Why not ask some interesting questions? The responses you get will show you the right direction. 

Maintain a simple formula: I am writing ———— to solve —— or educate you about —–. This is not a hard and fast rule. You can frame it differently. I am creating this long content to explain things in detail so that you can go deep and understand the entire game plan of content writing.

Have a clear idea of what you intend to write and why. 

2.You cannot write alone

You are not writing for yourself unless it is a personal journal where you might prefer to keep it private. When you are into content writing, you are writing for your audience. You have visualized a specific group of audience or readers in your mind who you think will read and benefit from your content writing. 

If you think you are writing alone and it is so monotonous, you lose the game even before you start. Writing means you are talking to your audience, putting your efforts to make them listen to you, and getting reciprocation in the form of feedback, query, or purchase. 

People seeking solutions or enhancements do not talk to logos or ads, they talk to the creators behind them.  And you are the creator. You should set the right tone of communication with your audience.

 Create Your Audience Avatar

3. Verbose is out. In comes Minimalism

People get overwhelmed easily. The reason is over-abundance. And the internet is the best example of that. Keep things short, simple, and crisp. Your audience will love it. They prefer fast information consumption. If you put debris with loads of words and jargon, they will just turn to another source. Value their time and deliver your message in a simple way.

If you need to explain something, use easy-to-follow words and crisp sentences. A person who can explain things in short and in a lucid way gets more claps. Create witty sentences without diverting from the context. If your content demands an elaborate explanation, don’t hesitate to add words. Some content may need extra articulation to attract a specific segment, you may have to make conscious word choices.  

Punch humor to make your content palatable.

4. Map Your Thoughts

We get lost in thoughts or our thoughts get lost is a real dilemma. Whatever it is, our mind loves wandering free here and there.So, what is mapping of thoughts? It is simply grabbing and listing them randomly on a paper. No way they will get lost! You have caged them.  This is a smart exercise that helps you create the skeleton for content writing. You start building from here.  Remember, thoughts are volatile ( more volatile than love).

After noting the thoughts, arrange them so that it creates a flow. There should not be abrupt shifts in discussions. If you are talking about something, finish it first before going to the next point. Without a thought-mapping exercise, you will face hurdles in creating flowing content. You will get distracted and irritated due to repeated brainstorming. Your brain gets stressed  and you feel writing is such a boring job!

If you have to recall the same thoughts several times, where will you get space to create new thoughts and ideas? I feel that thought mapping is one of the vital content writing skills one should develop.

There are many free software tools for mapping your thoughts. Try Mindmeister and MindNode

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5. Your habits dictate your writing

Writing comes from thoughts and your mind creates them. Simple, isn’t it? But it is not as simple as you think. How will thoughts emerge if your mind is always in a flutter? Hurried writing with a cluttered mind does not generate quality. 

Do some healthy mental exercise daily. Meditation is a great way to clear your mind. Practice journaling or note keeping. Create a brain dump and free your mind from ‘things to remember’. Let the dump do the job for you. This is a powerful habit that will magically improve your content writing skills. 

With thought mapping, you have listed your thoughts. Now, allow them to settle. It may take a few hours depending on the topic and your grasp of it. A sound sleep enhances this process. Quality content may also demand a few days to get settled with thoughts. Don’t think you are getting slow in writing but allowing the time that is needed. You will know better what to write and how.

 Practice mindfulness every day for 5-10 minutes.

6. Freewriting is a great icebreaker

I feel this is another top secret in content writing that many writers could ever think of. Especially those getting stuck with word flow. Freewriting is like writing as you like. Anything. Any words. No restrictions. No bindings. Sounds silly? Not at all. Whenever you try to put your thoughts on paper, your subconscious mind will guide you in constructing thoughts. 

You will not write as crazily as you think. You will never intend to do so. Don’t worry about grammar and sentence construction. Just pour out some decent words and sentences as fast as you can. This will not allow you to judge yourself. Too much judging blocks the natural flow of words. 

Initially, some content may not carry any sense (they will not be nonsensical too! ) But as you practice, you will become more articulated in your thoughts. You will break free from all hesitations and be a spontaneous writer. Document these writing exercises and revisit them often. You will observe a gradual development in content creation.  Who knows someday you will go ahead to publish a book?

Start with dialogue writing, any kind of dialogue.

7. Quantity Builds Quality

We all pull our hair to create quality content. This is the reason I discussed freewriting above. Have you seen a photographer take only a handful of shoots? How many sketches does a painter make before creating the amazing painting? How many retakes does a film director have to take to get the best out of his actors? Countless,  isn’t it?  

You need to follow the same rule in content writing.  The more quantity you create, the more likely you will evolve in quality. Nothing is crap. It is your effort that adds to the long-term value. While presenting, you choose the best one.

Choose any topic, read about it, and start writing in your own words. You will be surprised to find how smartly you are weaving your new ideas. You can do several rechecks of your writings and create amazing content. But stick to a single topic and create multiple pieces of content about it. If you try to write on too many topics, you will falter in building efforts.

Choose the topic you are passionate about.

8. Believe in What You Write

You will find countless made-to-order content on the internet lacking  authenticity. They are full of false promises and misleading. These are all hype-based creations and do not add any value to the audience. They perish fast. As a writer, you should believe in what you write instead of creating sensational content for quick audience attention. 

Talk about genuine experiences and your personal feelings which will help you communicate better with the audience. After all, this is your end goal, isn’t it? Made-to- order content with vague and insane information will never add to your growth. 

If you write about fat loss tips, read enough and collect authentic information. Do not pick information from any advertising site or cheap magazines. Refer to validated research papers available on the internet free of cost.  

Understand the process of fat loss, and how and why it happens before writing tips for your audience. If you write about skin care tips, make sure you have enough evidence to back those tips. You will feel more confident in writing that will show up in your content. People will understand the convincing tone. Avoid creating eye-catching titles that sound unrealistic.

Sharing personal experiences is more convincing.

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9. Follow the 10X Rule

Read 10 times more than what you write. This simply implies having a firm grasp of the subject of your content. Reading not only gives you new ideas but gives your mind the flexibility to create your own. 

People do not want to read repetitive content abundant on the web. They always look for new stories. Reading means not consuming junk web content or whatever that comes into your sight. Grow your ability to differentiate between quality and crap, authenticity and falsification. Read good quality books. Build your perspective and create a new story. No investment is better than investing in books. These have a long shelf life.

 Check free software with book summaries. Follow Kindle and Google Books.

10. Your Blog is Your Worth

Nobody will buy your services unless they get a sense of your worth. Your qualification and 1-2 writing samples reveal a part of your skills. Your sample content may be of high quality but what you deliver at that moment may not be that good. There can be multiple reasons for that. You may not be in the right mood. Right ideas did not come up, deadline pressure etc. etc.

When you build your blog, you are likely to maintain consistency. You will display better quality with each blog with unique ideas that will go a long way in building trust with your audience. 

Always do an iteration of ideas.

The beautiful aspect of content writing is that it does not follow any specific pattern or formula. No content is final even if it has been delivered or posted. You always have the opportunity of  fine-tuning it. In this way, you find new secrets of content writing as you try different formats and tones. Have you found any? 

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4 thoughts on “Top 10 Secrets About Content Writing That Will Surprise You”

  1. Pingback: 10 Simple Ways on How to Do SEO Without Paying Any Money

  2. Awesome blog! Do you have any recommendations for aspiring writers?
    I’m hoping to start my own site soon but I’m a little
    lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely confused ..
    Any ideas? Kudos!

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